The project was concerned with improving the online visibility of a business’s website by means of search engine optimisation.Its primary aim was to get the website listed in appropriate search results and to draw in potential customers who are actively looking for the business’s products or services.The work involved carrying out keyword research, optimising the content of the website, planning the meta titles and descriptions, and improving the structure of the key website pages.I also looked at how an understanding of search intent and the use of relevant keywords can help companies produce useful content that appeals to their target audience.As a result of this project I gained a better understanding of on-page SEO, keyword strategy, and website optimisation.It shows that I am able to help drive business growth by improving organic search visibility and increasing the effectiveness of the online presence.